Getting more website leads, customers and revenue requires much more than traffic. Follow this simple formula to maximize your online leads and sales.
Have you ever heard it said (or said this to yourself):
“If I can just get more traffic to my website, I will get more leads and sales.”
Is that statement true?
Possibly… but maybe not.
That may not be the (main) reason holding back your lead or sales levels.
In this blog series, designed to help you maximize your revenue from your website, we have been looking at a simple formula we use at 2nd Mile Marketing.
Traffic x Conversion x Refinement
= Maximized lead generation, sales, revenue
In part 1, we looked at the key consideration for your website traffic to insure maximum profitability.
One thing we said was that first you must focus on the quality of your traffic, then the volume of it.
But, there is another problem. Even with great quality traffic, there are no guarantees that those will translate into leads, sales, and clients.
Persuade To Action
Getting web visitors to your site means nothing… unless you can get them to do what you want them to do.
You must be effective at getting your traffic to do your intended goal—
• Sign up
• Buy something
To maximize the profitability of your website, you must intentionally (that is the operative word) get them to do your desired action.
1. By eliminating barriers to taking action
2. By using persuasion triggers to increase response
Eliminating Barriers To Action On Your Website
To eliminate barriers to web visitors taking action, you must do several things.
1. Streamline and simplify your website goals.
Many websites have too many things they are trying to accomplish.
a. Tell the visitor about the company
b. Tell the visitor about a special offer
c. Try to get the visitor to sign up for the newsletter
d. Tell the visitor about 3-10 things you are offering
You need to focus on one main thing you want to accomplish. You may have several goals, but one of them needs to be the main thing.
It is no different than if you were giving them a live sales presentation. You want to take them by the hand and lead them step-by-step to a decision. Everything you say or show them works toward that end goal.
2. Get rid of company-centric language and perspective.
You think the visitor is on your website to learn about you and your products or services.
They are there to solve a problem. The more you can speak to them, from their perspective, about their problem and how you can solve it, the more you will resonate with them.
Get rid of your insider language. Restate it from the visitor’s perspective.
Both your website goals and the language/perspective you use become barriers to people responding to you as you desire.
The Result Of Eliminating Barriers To Action
We have seen many times that when we work on a new client’s website, and reduce the barriers to response, we see an increased response rate.
That means more leads, sales, and revenue per 100 visitors.
Hear this loud and clear: If your focus is mainly on website traffic, you often leave a lot of money on the table. You must focus on the whole formula. TWEET THIS
Oops… my word counter is telling me that this blog post is plenty long at this point.
Let’s wrap this up for now.
To learn about how you can connect with and persuade your website visitors at the levels of their deepest motivations and desires, click here to read about persuasion triggers to increase website response (sales, leads, clients, revenue)
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