How did a new software company increase website traffic 380% and lead levels over 500% in less than 6 months?  Learn the 3 steps they used.

How can a small software company, with limited resources and staff get more online leads and customers from their website?

Rezdy software faced this common dilemma as a newer company.  Yet, within just a few months, they were able to turbocharge their online marketing, and post some record results:

• Increased online traffic to their website by 380%
• Increased online leads from their website by over 500%

Say what?  What in the world did Rezdy do to increase their online traffic and lead levels so dramatically, leading to more new customers and increased revenue?

Getting More Software Sales, Revenue And Customers- One Software Company’s Story

Rezdy software provides online reservation software to tour companies and local attractions.

Rezdy was a relatively new company on the scene, trying to increase leads, sales and new customers… but facing many challenges:

• Limited resources—unlike some of their competitors, they didn’t have a wad of money set aside for expensive marketing efforts (buying lists, hiring a sales staff, creating lots of print materials, etc.)
• Limited staff—they had only a 5 person staff made up mostly of techie types (no full-time marketing person, no sales people, no business development staff)
• Limited expertise—with so many possible marketing options, Rezdy wasn’t sure which direction to turn first, then second, etc.  Besides, what they knew how to do was create software, not how to capture more new business using Google, social media,  and other online avenues.
• Limited time—Their current staff was maxed out with their regular responsibilities.  No one had time to become an SEO expert, or a social media expert, let alone to do a bunch of marketing activities.

Hmmm… that sounds like a lot of companies I know.  How do you overcome that?

How Rezdy Created A Predictable Lead Generation System

CEO Simon Lenoir was interested in finding a way to do more with less.  Heck, what other option did he have?

He was particularly interested in finding an online method or system that would bring prospective customers to their website, rather than having Rezdy work so hard to find interested prospects.

It was decided they would team up with G2M Solutions to create an inbound marketing system that attracts the right kind of fish, using the right kind of bait, and then incubates those fish until they are ready to buy.

Their system consisted of 3 basic components:

1. Attracting highly targeted traffic to their website using their blog and social media.

2. Transforming website visitors into leads, making them available for ongoing follow-up.

3. Pre-selling, pre-qualifying and converting more of those leads into customers and sales.

Note:  Click on the link to learn more about how the inbound system works, step-by-step.

The Remarkable Results Of Using A Complete Lead Generation System

Frankly, even Rezdy was surprised at how well the system worked for them… and how quickly.

• Increased online traffic to their website by 380%
• Increased online leads from their website by over 500%… in just 4 months!

How An Inbound Marketing System Is Working For Other Software Companies

The method Rezdy used has been used by other growing software companies… with similar results.

Case Study: How A Tiny Software Firm Increased Website Traffic And Sales 3x

Case Study:  A Small Software Company Boosted Leads 190%… On A Modest Budget

How You Can Use This Information

1. Should your software company use Rezdy’s approach? Perhaps… but it depends on 3 key factors. Contact 2nd Mile Marketing for a free, unbiased evaluation of your situation. This approach doesn’t work with all businesses.

2. Download our new special report, “How To Get To Quality Prospects Before Your Competitors… And Capture The Lion’s Share Of New Business Out There.” It contains proven ideas to improve your bottom line, including one business that improved its closing rate from 15% to 80% to dominate in its field.

Pat McDaniel, the author of this article, is not your typical marketing expert.  Learn more about his unusual and diverse background.  He loves helping businesses multiply their revenue and gain a competitive advantage in the marketplace.

What others are saying about Pat McDaniel & Google:

“Pat, I just wanted to thank you for all of the improvements you’ve done on my Google PPC account. My monthly cost have decreased but my revenue has increased. You really understand marketing and have definitely figured out the formula to produce quality leads.  I have worked with many PPC companies in the past, but you’re a rare find in that industry…A true “man of your word”, you do what you say you will and stand by it if something isn’t right. I look forward to many more profitable years working with you.”
– Michael Strobel (Air Technology)

Patrick McDaniel